Your competitor changed its storefront. You didn’t notice — because no one was watching.
Solo operators don’t have a research analyst on staff. Stonelark monitors the Shopify storefronts that matter most for meaningful product, pricing, availability, and assortment changes, then turns verified changes into evidence-backed intelligence for $10K–$500K indie brands.
01 / What gets watched
Monitor the storefronts that matter most.
Shopify storefronts & pricing
Scheduled monitoring captures meaningful product, price, availability, and assortment changes across the storefronts you choose.
Product observations
Persisted snapshots make before-and-after product observations easier to review across monitoring cycles.
Availability changes
Qualify meaningful availability changes only when the source response is complete and trustworthy.
Assortment changes
Identify trustworthy new or removed products when the storefront response supports the observation.
Evidence-backed events
Link source evidence to reviewed competitive events so your team can see what changed and what to consider next.
02 / How you read it
A Daily Intelligence Briefing, written for operators.
Review published, evidence-backed competitive changes in one concise briefing.
illustrative sample · 3 signals · 1 to action
Stonelark · daily briefing
- PRICEnorthfieldco.com dropped 8% across 12 SKUs
- PRODUCTpetalpine.co new product observed in storefront
- EVIDENCEsource evidence linked for review
Plain-language. Evidence-backed. Each signal explains what changed, why it may matter, and what to consider next. Review the briefing in your Stonelark workspace when it fits your workflow.
6 ILLUSTRATIVE EXAMPLES · NOT LIVE PRODUCTION DATA
03 / How you react
Review verified competitive changes before you publish them.
Scheduled monitoring keeps your competitor data current. Review verified changes in your Stonelark workspace, inspect the linked evidence, and publish the events that hold up for the Daily Intelligence Briefing.
illustrative event · PRICE
northfieldco.com · —12% on SKU NH-9001
A verified storefront observation records the before-and-after price and links the underlying source evidence for review.
illustrative event · PRODUCT
petalpine.co · new product observed
A complete storefront response supports a trustworthy new-product observation. Review the evidence before deciding what to consider next.
illustrative event · AVAILABILITY
petalpine.co · availability changed on a tracked SKU
The storefront records a changed availability state. Review the source response before deciding what to consider next.
6 ILLUSTRATIVE EXAMPLES · NOT LIVE PRODUCTION DATA
Where it shows up
Built for the indie & DTC community.
Stonelark is focused on the storefront monitoring solo Shopify founders can use without a complicated implementation. Also see for indie beauty brands.
Discovered by indie DTC operators in the largest Shopify operator community.
Independent founders tracking the storefronts that matter most without a research analyst.
Conversations with DTC operators who outgrew spreadsheets but refused enterprise seat pricing.
Get started
Start with the storefronts that matter most to your store.
Simple self-serve competitor setup. Go from competitor setup to evidence-backed competitive intelligence without a complicated implementation.