For indie beauty brands
Beauty, supplements & pet founders

The competitor changed its storefront. Your hero product moved in price. You didn’t notice — because no one was watching the storefront that matters.

Indie beauty, supplement, and pet founders shouldn’t need a market intelligence team to keep up. Stonelark monitors the Shopify storefronts that matter most for meaningful product, pricing, availability, and assortment changes, then turns verified changes into evidence-backed intelligence. Priced for the founder.

01 / What gets watched

Monitor the storefronts that matter most to your beauty, supplement, or pet brand.

01

Shopify storefronts & pricing

Scheduled monitoring captures meaningful product, price, availability, and assortment changes across the storefronts you choose.

02

Product observations

Persisted snapshots make before-and-after product observations easier to review across monitoring cycles.

03

Availability changes

Qualify meaningful availability changes only when the source response is complete and trustworthy.

04

Assortment changes

Identify trustworthy new or removed products when the storefront response supports the observation.

05

Evidence-backed events

Link source evidence to reviewed competitive events so your team can see what changed and what to consider next.

02 / How you read it

A Daily Intelligence Briefing, written for operators.

Review published, evidence-backed competitive changes in one concise briefing.

daily intelligence briefing

Stonelark · daily briefing

  • PRICEtallowco.com dropped 14% on its Vitamin C serum
  • PRODUCTpurefiberlabs.com new product observed in storefront
  • EVIDENCEsource evidence linked for review

Plain-language. Evidence-backed. Each event explains What Changed, Why It Matters, and What To Consider next.

6 ILLUSTRATIVE EXAMPLES · NOT LIVE PRODUCTION DATA

03 / How you react

Review verified competitive changes before you publish them.

Scheduled monitoring keeps your competitor data current. Review verified changes in your Stonelark workspace, inspect the linked evidence, and publish the events that hold up for the Daily Intelligence Briefing.

illustrative event · PRICE

tallowco.com · —14% on Vitamin C serum

A verified storefront observation records the before-and-after price and links the underlying source evidence for review.

illustrative event · PRODUCT

purefiberlabs.com · new product observed

A complete storefront response supports a trustworthy new-product observation. Review the evidence before deciding what to consider next.

illustrative event · AVAILABILITY

petalpine.co · availability changed on a tracked SKU

The storefront records a changed availability state. Review the source response before deciding what to consider next.

6 ILLUSTRATIVE EXAMPLES · NOT LIVE PRODUCTION DATA

Where it shows up

Built for the indie beauty & pet community.

Stonelark is focused on the storefront monitoring indie beauty, supplement, and pet founders can use without a complicated implementation.

Indie beauty operators

Founders tracking peer product changes, availability, pricing, and assortment across the storefronts that matter most.

Shopify storefronts

A focused source for product, pricing, availability, and assortment observations across close competitors.

Evidence-backed intelligence

Review what changed, inspect the linked source evidence, and decide what to consider next.

Get started

Start with the storefronts that matter most to your brand.

Simple self-serve competitor setup. Go from competitor setup to evidence-backed competitive intelligence without a complicated implementation.